---
title: The State of App Marketing for Subscription Apps | Liftoff
description: The State of App Marketing for Subscription Apps report outlines the trends and impactful advice that will help you grow an enduring subscription app business.
image: https://info.liftoff.ai/hubfs/subscriptionappscover.png
---

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### 2022

# The State of App Marketing for Subscription Apps

Take your subscription app to the next level with Liftoff’s report in partnership with AppsFlyer: The State of App Marketing for Subscription Apps. In this report, see the install and revenue trends shaping the multi-billion-dollar subscription app economy.

In partnership with ![appsflyer-4c4c4c](https://info.liftoff.ai/hubfs/Logos/appsflyer-4c4c4c.svg)

 

 

### Fill in the form to read the report

![illustration](https://info.liftoff.ai/hubfs/illustration.png "illustration")

## Also, we asked subscription app Mobile Heroes to share their best advice for mobile marketers looking to grow their subscription-based apps. Explore the full report today.

## Report highlights include:

- Subscription app install, non-organic install, and revenue data
- Trends across platforms, regions, and categories
- Unique SKAdNetwork and ATT insights
- Key lessons from Mobile Heroes managing subscription apps

Want to learn more? Watch our on-demand webinar [*The State of Subscription Apps: Subscribing to New Strategies*](https://liftoff.io/resources/webinar/the-state-of-subscription-apps-webinar/)

Read the report in [Chinese](https://liftoff.hs-sites.com/2022-subscription-apps-report), [German](https://info.liftoff.ai/de/2022-subscription-apps-report), [Japanese](https://info.liftoff.ai/ja/2022-subscription-apps-report), or [Korean](https://info.liftoff.ai/ko/2022-subscription-apps-report).

## This report features tips and insights on growing subscription apps from our Mobile Heroes:

![dariia](https://info.liftoff.ai/hs-fs/hubfs/dariia.png?width=205&name=dariia.png)

**Dariia Opanasiuk**  
Chief Marketing  
Officer

![impulse](https://info.liftoff.ai/hs-fs/hubfs/impulse.png?width=110&name=impulse.png)

![Lain](https://info.liftoff.ai/hs-fs/hubfs/Lain.png?width=206&name=Lain.png)

**Iain Russell**  
Head of Performance  
Marketing

![moneyhub](https://info.liftoff.ai/hs-fs/hubfs/moneyhub.png?width=146&name=moneyhub.png)

![Marta](https://info.liftoff.ai/hs-fs/hubfs/Marta.png?width=205&name=Marta.png)

**Marta Fogel**  
Performance  
Marketing Lead

![proton](https://info.liftoff.ai/hs-fs/hubfs/proton.png?width=107&name=proton.png)

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