---
title: 2024 Mobile Ad Creative Index | Liftoff
description: Get the latest mobile ad creative benchmarks and learn insights from Liftoff’s Creative Studio on how to use generative AI to scale creative production and boost performance.
image: https://info.liftoff.ai/hubfs/Creative-report-image3@2x.png
---

[![Liftoff Logo](https://info.liftoff.ai/hubfs/Logos/Liftoff%20Logos/2022/liftoff_slate.svg)](https://liftoff.io)

# 2024

# Mobile Ad Creative

# Index

![hero@2x](https://info.liftoff.ai/hs-fs/hubfs/hero@2x.png?width=587&height=332&name=hero@2x.png)

 

### Fill in the form to read the report

![Group 2904](https://info.liftoff.ai/hs-fs/hubfs/Group%202904.png?width=392&height=508&name=Group%202904.png "Group 2904")

The digital ad market [is rebounding](https://www.insiderintelligence.com/content/worldwide-ad-spending-growth-accelerate-2024)—and revolutionary technologies like generative AI are leading the way.

AI investments are not only driving the conversation. They are also powering platform upgrades for top industry players to improve the scale and speed of creative production and optimization.

In this year’s Mobile Ad Creative Index, Liftoff’s Creative Studio team shares their recommendations for adopting generative AI tools to move faster and rack up performance wins. We also offer benchmarks for ad formats across four app verticals and explore the latest trends in UGC and gaming creative.

 

Report highlights include:

- CPI and comparative ITI rates by ad format across gaming, finance, entertainment, and e-commerce app verticals
- Select CPA and ROAS benchmarks by ad format
- Insights from Creative Studio on how to experiment with generative AI to scale production and optimize performance
- Tips for optimizing UGC, trends in gaming creative, and more

Want to learn more? Watch our on-demand webinar [Generative AI in Mobile Ad Creatives](https://liftoff.io/resources/webinar/gen-ai-mobile-ad-creatives/).

Read the report in [English](https://info.liftoff.ai/2024-mobile-ad-creative-index).

© 2026 [LIFTOFF](https://liftoff.io/) • [PRIVACY POLICY](http://liftoff.io/privacy-policy/) • [TERMS OF SERVICE](http://liftoff.io/terms-of-service/)

![](https://px.ads.linkedin.com/collect/?pid=43142&fmt=gif)