--- title: Liftoff 2020 Mobile App Trends Report description: O Relatório de tendências de apps mobile de 2020 é uma leitura imperdível para profissionais de marketing que desejam comparar o próprio desempenho com a concorrência. image: https://info.liftoff.ai/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/2020-mobile-app-trends-report-featured-pt-br.jpg --- ![logo_white](https://info.liftoff.ai/hubfs/2022/Logo/logo_white.svg "logo_white") ![liftoff-logo-blue](https://info.liftoff.ai/hs-fs/hubfs/liftoff-logo-blue.png?width=560&name=liftoff-logo-blue.png "liftoff-logo-blue") - [We're Hiring!](https://liftoff.io/company/careers/) - [Solutions](http://liftoff.io/why-liftoff/) - [Product](http://liftoff.io/product/) - [Overview](https://https://liftoff.io/product/) - [Acquisition](https://liftoff.io/product/#acquisition) - [Re-Engagement](https://liftoff.io/product/re-engagement/) - [Analytics](https://liftoff.io/product/#analytics) - [Dynamic Ads](https://liftoff.io/product/dynamic-ads/) - [Fraud Prevention](https://liftoff.io/product/mobile-ad-fraud/) - [Resources](http://liftoff.io/resources/) - [Case Studies](http://liftoff.io/resources/#casestudies) - [Events](https://liftoff.io/company/events/) - [Guides & Reports](http://liftoff.io/resources/#downloads) - [Mobile Heroes](http://heroes.liftoff.io/) - [Videos](http://liftoff.io/resources/#videos) - [Webinars](http://liftoff.io/resources/#webinars) - [Podcasts](https://liftoff.io/resources/#podcasts) - [Heroes](http://heroes.liftoff.io/) - [Blog](http://liftoff.io/blog/) - [Get Started](https://info.liftoff.io/get-started) - [We're Hiring!](https://liftoff.io/company/careers/) - [Why Liftoff](http://liftoff.io/why-liftoff/) - [Overview](https://liftoff.io/why-liftoff/) - [Liftoff for Shopping Apps](https://liftoff.io/why-liftoff/shopping-apps/) - [Liftoff for Subscription Apps](https://liftoff.io/why-liftoff/subscription-apps/) - [Product](http://liftoff.io/product/) - [Overview](https://https://liftoff.io/product/) - [Acquisition](https://liftoff.io/product/#acquisition) - [Re-Engagement](https://liftoff.io/product/re-engagement/) - [Analytics](https://liftoff.io/product/#analytics) - [Dynamic Ads](https://liftoff.io/product/dynamic-ads/) - [Fraud Prevention](https://liftoff.io/product/mobile-ad-fraud/) - [Resources](http://liftoff.io/resources/) - [Case Studies](http://liftoff.io/resources/#casestudies) - [Events](https://liftoff.io/company/events/) - [Guides & Reports](http://liftoff.io/resources/#downloads) - [Mobile Heroes](http://heroes.liftoff.io/) - [Videos](http://liftoff.io/resources/#videos) - [Webinars](http://liftoff.io/resources/#webinars) - [Podcasts](https://liftoff.io/resources/#podcasts) - [Heroes](http://heroes.liftoff.io/) - [Blog](http://liftoff.io/blog/) - [Get Started](https://info.liftoff.io/get-started) ![](https://info.liftoff.ai/hubfs/menu-icon-1.png) # **Relatório de tendências de apps mobile de** 2020 ## TENDÊNCIAS E BENCHMARKS DE AQUISIÇÃO DE USUÁRIOS O Relatório de tendências de apps mobile de 2020 é uma leitura imperdível para profissionais de marketing que desejam comparar o próprio desempenho com a concorrência. Nossa análise do setor de apps mobile contém insights avançados combinados com opiniões de especialistas que ajudarão a melhorar suas iniciativas de marketing. Descubra insights e atualize seus conhecimentos sobre as tendências do setor que moldaram a economia de apps em 2020. Com dados de: ![appsflyer](https://info.liftoff.ai/hubfs/Logos/appsflyer.svg) ![app-annie](https://info.liftoff.ai/hubfs/Logos/app-annie.svg) ![adjust-FFFFFF](https://info.liftoff.ai/hubfs/Logos/adjust-FFFFFF.svg) ### Preencha o formulário para ler o relatório ![report-2020-mobile-app-trends-phone](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/report-2020-mobile-app-trends-phone.png?width=423&name=report-2020-mobile-app-trends-phone.png "report-2020-mobile-app-trends-phone") ## Alguns destaques do relatório: - Um panorama de uma economia de apps em transição - Análise de uma pesquisa sobre COVID-19 e IDFA com mais de 200 profissionais de marketing de apps - Informações exclusivas sobre tendências e mudanças sazonais na aquisição de usuários - As principais diferenças entre iOS e Android - Opiniões dos melhores profissionais de marketing do setor ![landing-graph-pt](https://info.liftoff.ai/hs-fs/hubfs/landing-graph-pt.png?width=525&name=landing-graph-pt.png)   Leia o relatório em [chinês](https://info.liftoff.ai/zh-hans/2020-mobile-app-trends-report), [inglês](https://info.liftoff.ai/2020-mobile-app-trends-report), [japonês](https://info.liftoff.ai/ja/2020-mobile-app-trends-report), [coreano](https://info.liftoff.ai/ko/2020-mobile-app-trends-report), [português](https://info.liftoff.ai/pt-br/2020-mobile-app-trends-report), ou [espanhol](https://info.liftoff.ai/es/2020-mobile-app-trends-report). ## O relatório baseia-se em: - ![iconreportbased-apps-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-apps-2593f8.jpg?width=135&name=iconreportbased-apps-2593f8.jpg) #### 1.051 apps - ![iconreportbased-impressions-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-impressions-2593f8.jpg?width=135&name=iconreportbased-impressions-2593f8.jpg) #### 623 bilhões de impressões - ![iconreportbased-clicks-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-clicks-2593f8.jpg?width=135&name=iconreportbased-clicks-2593f8.jpg) #### 8,8 bilhões de cliques - ![iconreportbased-installs-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-installs-2593f8.jpg?width=135&name=iconreportbased-installs-2593f8.jpg) #### 381 milhões de instalações - ![iconreportbased-firstevent-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-firstevent-2593f8.jpg?width=135&name=iconreportbased-firstevent-2593f8.jpg) #### 478 milhões de eventos inéditos © 2026 [LIFTOFF](https://liftoff.io/) • [PRIVACY POLICY](http://liftoff.io/privacy-policy/) • [TERMS OF SERVICE](http://liftoff.io/terms-of-service/) ![](https://px.ads.linkedin.com/collect/?pid=43142&fmt=gif)