--- title: Liftoff 2020 Mobile App Trends Report image: https://info.liftoff.ai/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/2020-mobile-app-trends-report-featured-cn.jpg --- ![logo_white](https://info.liftoff.ai/hubfs/2022/Logo/logo_white.svg "logo_white") ![liftoff-logo-blue](https://info.liftoff.ai/hs-fs/hubfs/liftoff-logo-blue.png?width=560&name=liftoff-logo-blue.png "liftoff-logo-blue") - [We're Hiring!](https://liftoff.io/company/careers/) - [Solutions](http://liftoff.io/why-liftoff/) - [Product](http://liftoff.io/product/) - [Overview](https://https://liftoff.io/product/) - [Acquisition](https://liftoff.io/product/#acquisition) - [Re-Engagement](https://liftoff.io/product/re-engagement/) - [Analytics](https://liftoff.io/product/#analytics) - [Dynamic Ads](https://liftoff.io/product/dynamic-ads/) - [Fraud Prevention](https://liftoff.io/product/mobile-ad-fraud/) - [Resources](http://liftoff.io/resources/) - [Case Studies](http://liftoff.io/resources/#casestudies) - [Events](https://liftoff.io/company/events/) - [Guides & Reports](http://liftoff.io/resources/#downloads) - [Mobile Heroes](http://heroes.liftoff.io/) - [Videos](http://liftoff.io/resources/#videos) - [Webinars](http://liftoff.io/resources/#webinars) - [Podcasts](https://liftoff.io/resources/#podcasts) - [Heroes](http://heroes.liftoff.io/) - [Blog](http://liftoff.io/blog/) - [Get Started](https://info.liftoff.io/get-started) - [We're Hiring!](https://liftoff.io/company/careers/) - [Why Liftoff](http://liftoff.io/why-liftoff/) - [Overview](https://liftoff.io/why-liftoff/) - [Liftoff for Shopping Apps](https://liftoff.io/why-liftoff/shopping-apps/) - [Liftoff for Subscription Apps](https://liftoff.io/why-liftoff/subscription-apps/) - [Product](http://liftoff.io/product/) - [Overview](https://https://liftoff.io/product/) - [Acquisition](https://liftoff.io/product/#acquisition) - [Re-Engagement](https://liftoff.io/product/re-engagement/) - [Analytics](https://liftoff.io/product/#analytics) - [Dynamic Ads](https://liftoff.io/product/dynamic-ads/) - [Fraud Prevention](https://liftoff.io/product/mobile-ad-fraud/) - [Resources](http://liftoff.io/resources/) - [Case Studies](http://liftoff.io/resources/#casestudies) - [Events](https://liftoff.io/company/events/) - [Guides & Reports](http://liftoff.io/resources/#downloads) - [Mobile Heroes](http://heroes.liftoff.io/) - [Videos](http://liftoff.io/resources/#videos) - [Webinars](http://liftoff.io/resources/#webinars) - [Podcasts](https://liftoff.io/resources/#podcasts) - [Heroes](http://heroes.liftoff.io/) - [Blog](http://liftoff.io/blog/) - [Get Started](https://info.liftoff.io/get-started) ![](https://info.liftoff.ai/hubfs/menu-icon-1.png) # 2020 **年移动应用程序趋势报告** ## 用户获取趋势和基准 如果营销业者希望将自己的表现与同行比较，《 2020 移动应用程序趋势报告》就是一份不可缺少的重要文件。 该报告对移动应用程序行业进行了全面分析，提供全方位结论与洞见，同时结合专业人士的意见，是提高您营销表现的重要指南。 了解我们的洞见，深入了解 2020 年塑造应用程序经济的行业趋势。 数据来自： ![appsflyer](https://info.liftoff.ai/hubfs/Logos/appsflyer.svg) ![app-annie](https://info.liftoff.ai/hubfs/Logos/app-annie.svg) ![adjust-FFFFFF](https://info.liftoff.ai/hubfs/Logos/adjust-FFFFFF.svg) ### 填写表格以阅读报告 ![report-2020-mobile-app-trends-phone](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/report-2020-mobile-app-trends-phone.png?width=423&name=report-2020-mobile-app-trends-phone.png "report-2020-mobile-app-trends-phone") ## 报告亮点内容包括： - 捕捉应用程序经济不断变化的动态 - 对 200 多名应用程序营销业者进行 COVID-19 和 IDFA 调查分析 - 独家展示用户获取趋势和季节性变化 - iOS 和 Android 的主要差异 - 行业顶级营销业者的真知灼见 ![landing-graph-zh](https://info.liftoff.ai/hs-fs/hubfs/landing-graph-zh.png?width=525&name=landing-graph-zh.png)   报告提供[中文](https://info.liftoff.ai/zh-hans/2020-mobile-app-trends-report)、[英文](https://info.liftoff.ai/2020-mobile-app-trends-report)、[日文](https://info.liftoff.ai/ja/2020-mobile-app-trends-report)、[韩语](https://info.liftoff.ai/ko/2020-mobile-app-trends-report)、[葡萄牙文和](https://info.liftoff.ai/pt-br/2020-mobile-app-trends-report)[西班牙文版本](https://info.liftoff.ai/es/2020-mobile-app-trends-report)。 ## 报告撰写的数据基础： - ![iconreportbased-apps-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-apps-2593f8.jpg?width=135&name=iconreportbased-apps-2593f8.jpg) #### 1,051 个应用程序 - ![iconreportbased-impressions-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-impressions-2593f8.jpg?width=135&name=iconreportbased-impressions-2593f8.jpg) #### 6230 亿次曝光 - ![iconreportbased-clicks-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-clicks-2593f8.jpg?width=135&name=iconreportbased-clicks-2593f8.jpg) #### 88 亿次点击 - ![iconreportbased-installs-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-installs-2593f8.jpg?width=135&name=iconreportbased-installs-2593f8.jpg) #### 3.81 亿次安装 - ![iconreportbased-firstevent-2593f8](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Mobile%20App%20Trends%20Report/iconreportbased-firstevent-2593f8.jpg?width=135&name=iconreportbased-firstevent-2593f8.jpg) #### 4.78 亿次首次活动 © 2026 [LIFTOFF](https://liftoff.io/) • [PRIVACY POLICY](http://liftoff.io/privacy-policy/) • [TERMS OF SERVICE](http://liftoff.io/terms-of-service/) ![](https://px.ads.linkedin.com/collect/?pid=43142&fmt=gif)