--- title: 2020年移动游戏应用报告 description: 下载2020移动游戏应用报告，了解最近的用户获取趋势和游戏应用基准。 image: https://info.liftoff.ai/hubfs/Reports/2020/2020%20Gaming%20Apps%20Report/2020-gaming-apps-report-featured-zh-hans.jpg --- ![logo_white](https://info.liftoff.ai/hubfs/2022/Logo/logo_white.svg "logo_white") ![liftoff-logo-blue](https://info.liftoff.ai/hs-fs/hubfs/liftoff-logo-blue.png?width=560&name=liftoff-logo-blue.png "liftoff-logo-blue") - [We're Hiring!](https://liftoff.io/company/careers/) - [Solutions](http://liftoff.io/why-liftoff/) - [Product](http://liftoff.io/product/) - [Overview](https://https://liftoff.io/product/) - [Acquisition](https://liftoff.io/product/#acquisition) - [Re-Engagement](https://liftoff.io/product/re-engagement/) - [Analytics](https://liftoff.io/product/#analytics) - [Dynamic Ads](https://liftoff.io/product/dynamic-ads/) - [Fraud Prevention](https://liftoff.io/product/mobile-ad-fraud/) - [Resources](http://liftoff.io/resources/) - [Case Studies](http://liftoff.io/resources/#casestudies) - [Events](https://liftoff.io/company/events/) - [Guides & Reports](http://liftoff.io/resources/#downloads) - [Mobile Heroes](http://heroes.liftoff.io/) - [Videos](http://liftoff.io/resources/#videos) - [Webinars](http://liftoff.io/resources/#webinars) - [Podcasts](https://liftoff.io/resources/#podcasts) - [Heroes](http://heroes.liftoff.io/) - [Blog](http://liftoff.io/blog/) - [Get Started](https://info.liftoff.io/get-started) - [We're Hiring!](https://liftoff.io/company/careers/) - [Why Liftoff](http://liftoff.io/why-liftoff/) - [Overview](https://liftoff.io/why-liftoff/) - [Liftoff for Shopping Apps](https://liftoff.io/why-liftoff/shopping-apps/) - [Liftoff for Subscription Apps](https://liftoff.io/why-liftoff/subscription-apps/) - [Product](http://liftoff.io/product/) - [Overview](https://https://liftoff.io/product/) - [Acquisition](https://liftoff.io/product/#acquisition) - [Re-Engagement](https://liftoff.io/product/re-engagement/) - [Analytics](https://liftoff.io/product/#analytics) - [Dynamic Ads](https://liftoff.io/product/dynamic-ads/) - [Fraud Prevention](https://liftoff.io/product/mobile-ad-fraud/) - [Resources](http://liftoff.io/resources/) - [Case Studies](http://liftoff.io/resources/#casestudies) - [Events](https://liftoff.io/company/events/) - [Guides & Reports](http://liftoff.io/resources/#downloads) - [Mobile Heroes](http://heroes.liftoff.io/) - [Videos](http://liftoff.io/resources/#videos) - [Webinars](http://liftoff.io/resources/#webinars) - [Podcasts](https://liftoff.io/resources/#podcasts) - [Heroes](http://heroes.liftoff.io/) - [Blog](http://liftoff.io/blog/) - [Get Started](https://info.liftoff.io/get-started) ![](https://info.liftoff.ai/hubfs/menu-icon-1.png) # **2020 年移动游戏应用程序报告** ### 用户获取趋势和基准 移动游戏应用程序的牛市年！随着应用程序下载量和消费者支出达到创纪录的水平，今年地球上有三分之一的人口在玩手机游戏。即 26 亿人下载 2020 年移动游戏应用程序报告，了解移动游戏各子类别的重要用户获取趋势和基准，包括广告支出回报率和同比趋势等。 留存率数据来自  ![appsflyer](https://info.liftoff.ai/hubfs/Logos/appsflyer.svg)   ### 填写表格以阅读报告 ## 报告亮点包括： - 休闲、超休闲、中度、重度和策略以及社交博彩等子类别第 7 天和第 30 天的 ROAS 表现 - 用户获取成本和转化率的季节性趋势 - 了解北美、EMEA、亚太、和 LATAM 的区域性洞见，对 7 个国家的数据进行深入分析 - 细分到子类别、地区、国家和来源的留存率基准数据 - 由顶级手游营销业者提供的实践性建议和策略 ![2020-gaming-apps-graph-zh-hans](https://info.liftoff.ai/hs-fs/hubfs/Reports/2020/2020%20Gaming%20Apps%20Report/2020-gaming-apps-graph-zh-hans.png?width=543&name=2020-gaming-apps-graph-zh-hans.png)   该报告提供 [中文](https://info.liftoff.ai/zh-hans/2020-mobile-gaming-apps-report), [英语](https://info.liftoff.ai/2020-mobile-gaming-apps-report), [日语](https://info.liftoff.ai/ja/2020-mobile-gaming-apps-report), [韩语](https://info.liftoff.ai/ko/2020-mobile-gaming-apps-report), [葡萄牙语](https://info.liftoff.ai/pt-br/2020-mobile-gaming-apps-report), 或 [西班牙语](https://info.liftoff.ai/es/2020-mobile-gaming-apps-report)版本。 ## This Report is Based on: - ![iconreportbased-apps-turquiose](https://info.liftoff.ai/hs-fs/hubfs/Logos/iconreportbased-apps-turquiose.png?width=135&name=iconreportbased-apps-turquiose.png) 分析包含了 697 个应用程序 - ![iconreportbased-installs-turquiose](https://info.liftoff.ai/hs-fs/hubfs/Logos/iconreportbased-installs-turquiose.png?width=135&name=iconreportbased-installs-turquiose.png) 3.03 亿次安装数据 - ![iconreportbased-firstevent-turquiose](https://info.liftoff.ai/hs-fs/hubfs/Logos/iconreportbased-firstevent-turquiose.png?width=135&name=iconreportbased-firstevent-turquiose.png) 3.14 亿次初次活动数据 - ![iconreportbased-purchases-turquiose](https://info.liftoff.ai/hs-fs/hubfs/Logos/iconreportbased-purchases-turquiose.png?width=135&name=iconreportbased-purchases-turquiose.png) 650 万次内购事件数据 - ![iconreportbased-revenue-turquiose](https://info.liftoff.ai/hs-fs/hubfs/Logos/iconreportbased-revenue-turquiose.png?width=135&name=iconreportbased-revenue-turquiose.png) 2790 万个利润数据 © 2026 [LIFTOFF](https://liftoff.io/) • [PRIVACY POLICY](http://liftoff.io/privacy-policy/) • [TERMS OF SERVICE](http://liftoff.io/terms-of-service/) ![](https://px.ads.linkedin.com/collect/?pid=43142&fmt=gif)