---
title: 2021 年移动广告创意指数
description: 对于希望了解其创意潜力的营销业者而言，《 2021 移动广告创意指数》是一份不容错过的必读材料。了解更多详情。
image: https://info.liftoff.ai/hubfs/Reports/2021/2021%20Creative%20Report/2021-creative-report-featured-zh-hans.jpg
---

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# 2021 年移动广告创意指数

## 创意广告表现趋势和基准

Liftoff 推出的年度移动广告创意指数，侧重于可提升移动广告效果的创意广告趋势。 在这份报告中，我们对时刻追踪的转化和成本数据进行了细分解读，帮助您了解不同的创意广告格式如何对应用程序营销产生影响。

![2021 Mobile Ad Creative Index](https://info.liftoff.ai/hubfs/Reports/2021/2021%20Creative%20Report/2021-creative-index-phones.png)

### 填写表格以阅读报告

![2021-creative-report-graph-zh-hans](https://info.liftoff.ai/hs-fs/hubfs/Reports/2021/2021%20Creative%20Report/2021-creative-report-graph-zh-hans.png?width=1035&name=2021-creative-report-graph-zh-hans.png "2021-creative-report-graph-zh-hans")

## 报告重点包括：

- 用数据揭示可实现最高参与度的广告格式
- 用最具成本效益的广告创意促进转化
- COVID-19 对广告创意成本和表现的影响
- 在 Android 和 iOS 平台上表现更佳的广告创意
- Liftoff 广告创意团队深入解读行业最佳实践

报告提供[中文](https://info.liftoff.ai/zh-hans/2021-mobile-ad-creative-index)、[英文](https://info.liftoff.ai/2021-mobile-ad-creative-index)、[日文](https://info.liftoff.ai/ja/2021-mobile-ad-creative-index)、[韩语](https://info.liftoff.ai/ko/2021-mobile-ad-creative-index)、[葡萄牙文和](https://info.liftoff.ai/pt-br/2021-mobile-ad-creative-index)[西班牙文版本](https://info.liftoff.ai/es/2021-mobile-ad-creative-index)。

## 该报告的编写基于以下数据：

- ![](https://info.liftoff.ai/hs-fs/hubfs/Reports/2021/2021%20Creative%20Report/iconreportbased-app-757fe7.jpg?width=135&name=iconreportbased-app-757fe7.jpg)
  
  #### 1,796
  
  个应用程序
- ![](https://info.liftoff.ai/hs-fs/hubfs/Reports/2021/2021%20Creative%20Report/iconreportbased-impressions-757fe7.jpg?width=135&name=iconreportbased-impressions-757fe7.jpg)
  
  #### 3,960
  
  亿次曝光
- ![](https://info.liftoff.ai/hs-fs/hubfs/Reports/2021/2021%20Creative%20Report/iconreportbased-clicks-757fe7.jpg?width=135&name=iconreportbased-clicks-757fe7.jpg)
  
  #### 62
  
  亿次点击
- ![](https://info.liftoff.ai/hs-fs/hubfs/Reports/2021/2021%20Creative%20Report/iconreportbased-installs-757fe7.jpg?width=135&name=iconreportbased-installs-757fe7.jpg)
  
  #### 2.75
  
  亿次安装
- ![](https://info.liftoff.ai/hs-fs/hubfs/Reports/2021/2021%20Creative%20Report/iconreportbased-firstevents-757fe7.jpg?width=135&name=iconreportbased-firstevents-757fe7.jpg)
  
  #### 770
  
  万次首次事件

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